What is a functional Food or drink?
“A food that beneficially affects one or more target functions in the body beyond adequate nutritional
effects in a way that is relevant to either an improved state of health and well-being and/or reduction
of risk of disease. It is consumed as part of a normal food pattern. It is not a pill, a capsule or any form of dietary supplement.”
Since our natural plant sourced probiotics originally were naturally supplied through soil-based organisms and the extension thereof; the best of the best natural nutritional functional supply there is; we now have a problem. We have managed to destroy Mother Nature and most of her good supplies with it! What to do in a compromised society where extreme degrees of nutritional depletion exists and not only this, but, the increased dread of disease, directly relating to impoverished gut health.
The global digestive health products market in 2017: US$68.8 billion
Expected reach: US$83.5 billion by 2022.
Following global trends, South African consumers are relying more heavily on OTC digestive remedies to relieve these increasingly common ailments. The OTC market has witnessed significant growth in 2016 and is expected to continue this growth trend as pharmaceutical sales of OTC medications is forecast to record a CAGR of 7.5% between up to 2020.
The New Era of the Digestive Wellness trend
Gut Health has an effect on overall Health, especially in the field of gut microme.
New Strains of Gut Microme are being discovered.
- Even though Probiotics and Prebiotics are already well-known in regards Gut Health, with specific reference to 80% of your Immunity being from within the gut, the concept of Symbiotics, as per the latest trends, have become trend setters for the new era of gut health.
- There is also a new trend for proteolytic enzymes for assistance in digestion of the modern day high intake of proteins.
- Plus Probiotics is the latest claim to improved gut health supporting the regrowth of the intestinal mucosa (the lining of the gastro-intestinal tract) by repairing damage and strengthening this lining.
Your Best Probiotic
With the Imsyser’ s 12 Strain Probiotic we not only offer a probiotic advanced in the latest research on the interactive symbiosis between live good bacteria living and feeding off each other mimicking the natural interaction in the gut, but also a liquid fermented version that fully satisfies the demand for a ‘balance’ from the mouth all the way through to the lowest end of the digestive tract.
This is something few probiotics offer especially when in tablet or capsule form; these usually also only offering the first 9 strains or less at best!
Imsyser is also being displayed on the broadsheet for your best price ever this week!!!